Explore Topics / Real-world Brand Examples(18 Videos)
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Irene Rosenfeld - Roundtable Discussion
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.
Rosenfel...
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We had very strong brand names and there was really no competition and in many cases the customers w...
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10/18/2007
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Thevaki Thambirajah - Interview - Media/
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Thevaki Thambirajah began her professional career in a large corporate environments. After spending...
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For them they had so many little brands. So they were pretty much like a manager of brands, versus ...
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10/19/2004
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Thevaki Thambirajah - Interview - Media/
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Thevaki Thambirajah began her professional career in a large corporate environments. After spending...
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I guess I get it more from the independent film world where it is like you have to have a very stron...
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10/19/2004